The right food for your
unique metabolism

Discover the best foods for your weight and health
based on your unique gut microbiome

GET EARLY ACCESS
sadGrapes, 3.7/10
happyAvocado, 7.8/10
img mobile
Backed by top scientists and 25 years of research and data on 10,000+ individuals

AS SEEN ON

Our gut microbiome is unique and key to
our highly personalised responses to food

DNA is 99.3% in common
people img
Gut microbiome is 10-30% in
common

Gut Microbiome: The trillions of bacteria inside our gut, weighing 1-2 kg, and
impacting our metabolism including how we store fat and how hungry we feel

Our modern lifestyle has reduced
the diversity of our gut microbiome

graph img graph img

How it works

mobile-icon1

Order
Get your test kit at home

mobile-icon2

Test
Provide a sample of your stool and
mail it to our lab

mobile-icon3

Discover and apply
Get your personalised nutrition app with
your microbiome assessment
and your unique food recommendations

GET EARLY ACCESS
mobiles

We combine science, large scale data and artificial intelligence

  • Scientific studies on 10,000+ people over 25 years linking the gut microbiome and personalised biological responses to food
  • State of the art gut microbiome sequencing
    technology
  • Machine Learning applied to large scale data to tell you what to eat based on your unique metabolism

“Based on the results, I have included
specific fruit and vegetables in my diet
as well as reduced certain refined
carbohydrates and processed meats.”

Amelia’s gut microbiome analysis showed that, unusually, 50% of
her gut microbiome contained a bacterium called pseudomonas
generally associated with inversions. She also had a very low
proportion of firmicutes which is associated with a poor diet and
obesity and a slight increase of enterobacteria associated with IBS
and common on people on junk food diets that can produce toxins.

Our founding team has built billion dollar revenue businesses from scratch, beaten Google on its home turf of machine learning for advertising, and includes some of the 1% most cited scientists in the world.

person
Jonathan Wolf profile icon

Previously Chief Product Officer of Criteo from startup to IPO (NASDAQ: CRTO) & over $1Bn revenue. Formerly Yahoo, BCG. Educated Oxford and Harvard.

person
George Hadjigeorgiou profile icon

Previously CEO of HouseTrip, acquired by Tripadvisor; Co- Founder of E-food acquired by Delivery Hero. Formerly Yahoo & Accenture. Educated MIT and Tufts

person
Tim Spector profile icon

Professor of Genetic Epidemology, King’s College. Director of Twins UK Top 1% world’s most cited scientists. Author - The Diet Myth

person
Richard Davies profile icon

Previously Founder & CEO of ElasticHosts, acquired by GoDaddy (NYSE: GDDY). Formerly McKinsey. Educated at Cambridge.

Our board of advisors is a global team that includes renowned scientists, Machine Learning experts from companies like Google DeepMind, and marketing leaders from iconic consumer brands such as Apple.

We have raised significant funds from investors, including those who built many of the multi-billion dollar technology companies in Europe, including King, Criteo and Zoopla